YuXin have a long history of making excellently designed really big cubes, they were the first to release a 17x17x17 and this is now their 3rd 10x10 design, it will be smaller than their previous 10x10s and should perform better too if it is similar to their 8x8x8 and 9x9x9 as I expect it to be.
Other Posts

Why the 1x1x1 Cube is Actually Worth £8349.42
A documentary 3 years in the making. One cube....

New QiYi 3x3 Warrior M coming soon
QiYi have recently released a new magnetic budget cube which may be pretty groundbreaking. The new QiYi Warrior...

QiYi are releasing another clock colour (green this time!)
QiYi have recently announced that they will be releasing another QiYi Clock colour. QiYi currently offers three colours: ...