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How Can QiYi afford to sell these for so little?

How Can QiYi afford to sell these for so little?
The QiYi Warrior series has quietly become one of the most interesting budget cube line-ups on the market. The original Warrior cubes go back quite a long way. The QiYi Warrior W was released in 2016 as a budget 3×3 and was a solid option for its time. QiYi later followed it with the Warrior S, which became known as one of the most durable entry-level cubes available. Over the years the Warrior name appeared on various releases, but it wasn’t until recently that QiYi really began to push the series forward again. In 2024–2025, QiYi released several updated Warrior models such as the QiYi Warrior 2x2 M, QiYi Warrior 3x3 M UV, and QiYi Warrior 4x4 M UV. These cubes were all perfectly decent speedcubes for the price, but they lacked core magnets and ultimately lagged slightly behind similarly priced competitors such as the QiYi M Pro series. Where things became much more interesting was with QiYi’s big cube development. In 2024, QiYi released their magnetic 9×9, which slightly outperformed the DianSheng Galaxy 9×9—the only other magnetic 9×9 widely available at the time—while also being cheaper. QiYi followed this with a whole range of impressive magnetic big cubes including an 8×8, 10×10 and 11×11, with the 8×8 in particular being an extremely impressive puzzle. Then in September 2025, QiYi released the QiYi Warrior 7×7 M UV. This cube features core magnets and a performance very similar to their larger big cubes, yet it launched at just £14.95, positioning it firmly as a budget option. This immediately raised an interesting question: why release such a high-performing cube at such a low price point when its performance is comparable to many flagship big cubes? QiYi followed this up with the QiYi Warrior 6×6, which costs only £12.95 and offers similarly strong performance for the price. Most recently, QiYi completed the line-up with the release of the QiYi Warrior 5×5 M UV. QiYi historically hasn’t produced as many 5×5 options as some other manufacturers, so it’s good to see a strong budget entry here. Out of the box the cube feels slightly tight, so I would recommend loosening the tensions a little to unlock its full performance. Overall, the modern Warrior series has become one of the best value cube line-ups currently available, particularly for big cubes. QiYi seem to have taken the design principles from their larger flagship puzzles and scaled them down into extremely affordable options, which is great news for anyone looking to try big cubes without spending a fortune.

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